Report Summary
Impact of Social Media in Type 2 Diabetes in Canada
Apr 1, 2023
Background
Type 2 diabetes (T2D) is an escalating health issue in Canada, with the number of cases increasing every year. The Public Health Agency of Canada reported in 2019 that approximately 7.5% of Canadians aged 20 years or older, or 2.4 million individuals, had been diagnosed with diabetes (including both type 1 and type 2). T2D is the most prevalent form of diabetes, making up about 90% of all cases. Unfortunately, it is also the sixth leading cause of death in Canada and is associated with other severe complications.
Methods
In conducting a topic-based social media analysis, KNIGHTLABS employed a comprehensive methodology combining qualitative and quantitative methods. The planning and design phase involved the development of an extensive list of keywords, URLs, and hashtags, refined through a search process considering variations and alternative spellings. Rigorous testing validated data potential and determined a one-year historical period for impactful analysis, spanning from January 2021 to January 2022. Filters were strategically crafted to focus on the target audience and specific therapeutic areas, requiring trial and error for optimal setup and continuous refinement in the process of social listening. This approach ensured a thorough and well-filtered dataset for a meaningful analysis of social media trends.
Topic Highlights
Management: HCPs were active in discussing and collaborating with peers to improve patient care by sharing daily practices, experiences, discussing clinical patient cases, and sharing highlights from guidelines.
Monitoring: Demand is growing for continuous glucose monitoring (CGM) for T2D and represents an opportunity for industry. HCPs showed high interest in this topic as they shared articles and discussed the benefits, availability, and cost barriers.
Risk Factors: T2D is a chronic health condition that can have significant impacts on cardiovascular disease (CVD) and kidney health.
Treatment: SGLT2i was the most trending T2D medications that the audience were discussing.
Global Epidemic: Diabetes is a global epidemic affecting an estimated 382 million people worldwide.
Diabetes in Youth: Diabetes is one of the most common chronic diseases in children and youth.
T2D Remission: Weight-loss induced T2D remission was discussed and seen as a promising yet challenging approach.
Audience
A segmentation was conducted to better understand the audience by digging deeper into their specialties, behaviours, In this report, we were able to identify 68 authors. An author is any individual who has either created, shared, or retweeted a post on social media that are relevant to T2D.
Understanding the T2D patient journey in Canada
Diabetes management was seen as holistic and centred around the person living with diabetes. An individualized plan was developed closely between HCPs and their patients to reduce disease progression. The plan was customized for each patient based on their underlying health issues, response to medication, age, and side effects. The chart below demonstrates this journey:
¹Pulsar, Jan 2021-Jan 2022 data window
Channel Analysis
Twitter was the most popular public social media platform utilized by HCPs and was primarily used for sharing or retweeting medical news, clinical trial results, conference engagement and education, as well as peer-to-peer discussion and debates about treatment.
Key Takeaways
Trending Topics
Diabetes is a global epidemic affecting an estimated 382 million people worldwide.
Diabetes is one of the most common chronic diseases in children and youth.
Given the significant benefits and potential impact of SGLT2i, HCPs are excited about its use in managing T2D.
Healthcare professionals have demonstrated significant interest in CGM for T2D.
The challenge in managing co-morbidities in T2D (HF and CKD).
Weight loss-induced T2D remission discussions.
Audience
Organizations and HCPs were the largest segments within the audience. They had the highest number of followers, and were the most active segments, in creating and sharing content.
Organizations created a high number of posts, but they did not gain interest nor engagement from their followers as content was often repetitive.
Content and Format
HCPs were highly data-driven, preferred evidence-based publications, and clinical trials.
Health-minded consumers preferred short videos and image-based educational content. They prefer simple language without complicated medical jargon.
Podcasts and talks, along with virtual learning posts, were the most favored post formats among organizations. Podcasts and talks made up a quarter of all the posts shared by organizations.
Posts from congresses and conferences were the preferred format for medical journalists and researchers to share. These posts typically included screenshots of presented slides, clinical trial results, findings, and relevant hashtags. Another popular format was researcher-hosted podcasts featuring interviews with patients, with the aim of challenging the stigma and misconceptions surrounding T2D.
Holistic health-related articles emerged as the most popular format among lifestylers.
Organizational posts, Tweetorials, and Twitter threads were the most popular formats among advocates.
Platforms & Channels
Twitter was the most popular social media platform and was highly utilized by all segments.
Facebook, Instagram and YouTube were channels utilized primarily by Consumers and Organizations.
Google, PubMed, and Medscape were the most frequently consumed sources for accessing information.
Organizations are using the same channels as consumers to connect with them but are failing to gain their audience engagement.
Unlock the full insights!
Our T2D report provides a comprehensive analysis of online conversations, offering crucial insights into the digital landscape of T2D in Canada. Contact us to understand the dynamics of netizens in this space to empower your marketing strategies. This report not only unveils the current landscape but also identifies market challenges and areas of opportunity, giving you a strategic edge in navigating the T2D online landscape.
For tailored research solutions, connect with us at www.klabs.com or call us at +1 855-570-3646.
Background
Type 2 diabetes (T2D) is an escalating health issue in Canada, with the number of cases increasing every year. The Public Health Agency of Canada reported in 2019 that approximately 7.5% of Canadians aged 20 years or older, or 2.4 million individuals, had been diagnosed with diabetes (including both type 1 and type 2). T2D is the most prevalent form of diabetes, making up about 90% of all cases. Unfortunately, it is also the sixth leading cause of death in Canada and is associated with other severe complications.
Methods
In conducting a topic-based social media analysis, KNIGHTLABS employed a comprehensive methodology combining qualitative and quantitative methods. The planning and design phase involved the development of an extensive list of keywords, URLs, and hashtags, refined through a search process considering variations and alternative spellings. Rigorous testing validated data potential and determined a one-year historical period for impactful analysis, spanning from January 2021 to January 2022. Filters were strategically crafted to focus on the target audience and specific therapeutic areas, requiring trial and error for optimal setup and continuous refinement in the process of social listening. This approach ensured a thorough and well-filtered dataset for a meaningful analysis of social media trends.
Topic Highlights
Management: HCPs were active in discussing and collaborating with peers to improve patient care by sharing daily practices, experiences, discussing clinical patient cases, and sharing highlights from guidelines.
Monitoring: Demand is growing for continuous glucose monitoring (CGM) for T2D and represents an opportunity for industry. HCPs showed high interest in this topic as they shared articles and discussed the benefits, availability, and cost barriers.
Risk Factors: T2D is a chronic health condition that can have significant impacts on cardiovascular disease (CVD) and kidney health.
Treatment: SGLT2i was the most trending T2D medications that the audience were discussing.
Global Epidemic: Diabetes is a global epidemic affecting an estimated 382 million people worldwide.
Diabetes in Youth: Diabetes is one of the most common chronic diseases in children and youth.
T2D Remission: Weight-loss induced T2D remission was discussed and seen as a promising yet challenging approach.
Audience
A segmentation was conducted to better understand the audience by digging deeper into their specialties, behaviours, In this report, we were able to identify 68 authors. An author is any individual who has either created, shared, or retweeted a post on social media that are relevant to T2D.
Understanding the T2D patient journey in Canada
Diabetes management was seen as holistic and centred around the person living with diabetes. An individualized plan was developed closely between HCPs and their patients to reduce disease progression. The plan was customized for each patient based on their underlying health issues, response to medication, age, and side effects. The chart below demonstrates this journey:
¹Pulsar, Jan 2021-Jan 2022 data window
Channel Analysis
Twitter was the most popular public social media platform utilized by HCPs and was primarily used for sharing or retweeting medical news, clinical trial results, conference engagement and education, as well as peer-to-peer discussion and debates about treatment.
Key Takeaways
Trending Topics
Diabetes is a global epidemic affecting an estimated 382 million people worldwide.
Diabetes is one of the most common chronic diseases in children and youth.
Given the significant benefits and potential impact of SGLT2i, HCPs are excited about its use in managing T2D.
Healthcare professionals have demonstrated significant interest in CGM for T2D.
The challenge in managing co-morbidities in T2D (HF and CKD).
Weight loss-induced T2D remission discussions.
Audience
Organizations and HCPs were the largest segments within the audience. They had the highest number of followers, and were the most active segments, in creating and sharing content.
Organizations created a high number of posts, but they did not gain interest nor engagement from their followers as content was often repetitive.
Content and Format
HCPs were highly data-driven, preferred evidence-based publications, and clinical trials.
Health-minded consumers preferred short videos and image-based educational content. They prefer simple language without complicated medical jargon.
Podcasts and talks, along with virtual learning posts, were the most favored post formats among organizations. Podcasts and talks made up a quarter of all the posts shared by organizations.
Posts from congresses and conferences were the preferred format for medical journalists and researchers to share. These posts typically included screenshots of presented slides, clinical trial results, findings, and relevant hashtags. Another popular format was researcher-hosted podcasts featuring interviews with patients, with the aim of challenging the stigma and misconceptions surrounding T2D.
Holistic health-related articles emerged as the most popular format among lifestylers.
Organizational posts, Tweetorials, and Twitter threads were the most popular formats among advocates.
Platforms & Channels
Twitter was the most popular social media platform and was highly utilized by all segments.
Facebook, Instagram and YouTube were channels utilized primarily by Consumers and Organizations.
Google, PubMed, and Medscape were the most frequently consumed sources for accessing information.
Organizations are using the same channels as consumers to connect with them but are failing to gain their audience engagement.
Unlock the full insights!
Our T2D report provides a comprehensive analysis of online conversations, offering crucial insights into the digital landscape of T2D in Canada. Contact us to understand the dynamics of netizens in this space to empower your marketing strategies. This report not only unveils the current landscape but also identifies market challenges and areas of opportunity, giving you a strategic edge in navigating the T2D online landscape.
For tailored research solutions, connect with us at www.klabs.com or call us at +1 855-570-3646.
Background
Type 2 diabetes (T2D) is an escalating health issue in Canada, with the number of cases increasing every year. The Public Health Agency of Canada reported in 2019 that approximately 7.5% of Canadians aged 20 years or older, or 2.4 million individuals, had been diagnosed with diabetes (including both type 1 and type 2). T2D is the most prevalent form of diabetes, making up about 90% of all cases. Unfortunately, it is also the sixth leading cause of death in Canada and is associated with other severe complications.
Methods
In conducting a topic-based social media analysis, KNIGHTLABS employed a comprehensive methodology combining qualitative and quantitative methods. The planning and design phase involved the development of an extensive list of keywords, URLs, and hashtags, refined through a search process considering variations and alternative spellings. Rigorous testing validated data potential and determined a one-year historical period for impactful analysis, spanning from January 2021 to January 2022. Filters were strategically crafted to focus on the target audience and specific therapeutic areas, requiring trial and error for optimal setup and continuous refinement in the process of social listening. This approach ensured a thorough and well-filtered dataset for a meaningful analysis of social media trends.
Topic Highlights
Management: HCPs were active in discussing and collaborating with peers to improve patient care by sharing daily practices, experiences, discussing clinical patient cases, and sharing highlights from guidelines.
Monitoring: Demand is growing for continuous glucose monitoring (CGM) for T2D and represents an opportunity for industry. HCPs showed high interest in this topic as they shared articles and discussed the benefits, availability, and cost barriers.
Risk Factors: T2D is a chronic health condition that can have significant impacts on cardiovascular disease (CVD) and kidney health.
Treatment: SGLT2i was the most trending T2D medications that the audience were discussing.
Global Epidemic: Diabetes is a global epidemic affecting an estimated 382 million people worldwide.
Diabetes in Youth: Diabetes is one of the most common chronic diseases in children and youth.
T2D Remission: Weight-loss induced T2D remission was discussed and seen as a promising yet challenging approach.
Audience
A segmentation was conducted to better understand the audience by digging deeper into their specialties, behaviours, In this report, we were able to identify 68 authors. An author is any individual who has either created, shared, or retweeted a post on social media that are relevant to T2D.
Understanding the T2D patient journey in Canada
Diabetes management was seen as holistic and centred around the person living with diabetes. An individualized plan was developed closely between HCPs and their patients to reduce disease progression. The plan was customized for each patient based on their underlying health issues, response to medication, age, and side effects. The chart below demonstrates this journey:
¹Pulsar, Jan 2021-Jan 2022 data window
Channel Analysis
Twitter was the most popular public social media platform utilized by HCPs and was primarily used for sharing or retweeting medical news, clinical trial results, conference engagement and education, as well as peer-to-peer discussion and debates about treatment.
Key Takeaways
Trending Topics
Diabetes is a global epidemic affecting an estimated 382 million people worldwide.
Diabetes is one of the most common chronic diseases in children and youth.
Given the significant benefits and potential impact of SGLT2i, HCPs are excited about its use in managing T2D.
Healthcare professionals have demonstrated significant interest in CGM for T2D.
The challenge in managing co-morbidities in T2D (HF and CKD).
Weight loss-induced T2D remission discussions.
Audience
Organizations and HCPs were the largest segments within the audience. They had the highest number of followers, and were the most active segments, in creating and sharing content.
Organizations created a high number of posts, but they did not gain interest nor engagement from their followers as content was often repetitive.
Content and Format
HCPs were highly data-driven, preferred evidence-based publications, and clinical trials.
Health-minded consumers preferred short videos and image-based educational content. They prefer simple language without complicated medical jargon.
Podcasts and talks, along with virtual learning posts, were the most favored post formats among organizations. Podcasts and talks made up a quarter of all the posts shared by organizations.
Posts from congresses and conferences were the preferred format for medical journalists and researchers to share. These posts typically included screenshots of presented slides, clinical trial results, findings, and relevant hashtags. Another popular format was researcher-hosted podcasts featuring interviews with patients, with the aim of challenging the stigma and misconceptions surrounding T2D.
Holistic health-related articles emerged as the most popular format among lifestylers.
Organizational posts, Tweetorials, and Twitter threads were the most popular formats among advocates.
Platforms & Channels
Twitter was the most popular social media platform and was highly utilized by all segments.
Facebook, Instagram and YouTube were channels utilized primarily by Consumers and Organizations.
Google, PubMed, and Medscape were the most frequently consumed sources for accessing information.
Organizations are using the same channels as consumers to connect with them but are failing to gain their audience engagement.
Unlock the full insights!
Our T2D report provides a comprehensive analysis of online conversations, offering crucial insights into the digital landscape of T2D in Canada. Contact us to understand the dynamics of netizens in this space to empower your marketing strategies. This report not only unveils the current landscape but also identifies market challenges and areas of opportunity, giving you a strategic edge in navigating the T2D online landscape.
For tailored research solutions, connect with us at www.klabs.com or call us at +1 855-570-3646.
