Crafting complex science into compelling stories that engage audiences and spark action
The Challenge
Today’s content moves fast and is forgotten even faster. In fact, the average human attention span is just 8.25 seconds, nearly a full second shorter than that of a goldfish.
Meanwhile, 65% of HCPs say that most promotional content feels generic or irrelevant. When competing with limited time and unlimited information, stories that miss the mark don’t just fall behind—they disappear. Clear, credible, audience-first content isn’t optional anymore. It’s the only way to connect. To stand out in a world of endless swipes, even the most groundbreaking science needs a clear narrative, insight-driven design, and irrefutable credibility.
Our Approach
At Knightlabs, our impact isn’t by chance—it’s by design, powered by deliberate, insight-driven creativity. We craft science-first content that connects quickly, communicates with clarity, and inspires action. Our team combines audience understanding with purposeful execution to uncover the most relevant angles, pressure-test the message, and shape the delivery to fit the moment. Our approach blends:
Audience-driven insight that shapes the message from the start
Storytelling that translates science into meaningful narratives
Omnichannel execution that balances scientific integrity with lasting impact
What does our insight-driven creative look like in action?
HCPs needed clear, credible content to stay up to date on the latest obesity guidelines and treatment options—delivered in a way that actually captured their attention. Knowing that 86% of physicians engage with content from digital opinion leaders (DOLs)—and 46% use it to guide treatment decisions—Knightlabs leveraged this insight and developed a science-first video series, promoted across The Rounds, Instagram, LinkedIn, and X in collaboration with three trusted DOLs. The impact? Over 28,000 views and 1,100 engagements in just two weeks—that’s 147% above benchmark.
