A revolutionary winter sports companion app that transforms how snowboarders track, share, and experience their mountain adventures.
The Challenge
In the competitive landscape of winter sports apps, Avalon Drift recognized the need for a comprehensive solution that would unite performance tracking, safety features, and community engagement. The existing market offered fragmented solutions, forcing users to juggle multiple apps while compromising on essential features.
Our vision was to create more than just another tracking app – we aimed to develop an intelligent companion that understands the unique challenges and desires of the snowboarding community. FrostTracker emerged as a solution that combines precise technical functionality with an intuitive user experience, all while maintaining reliability in challenging mountain conditions.
Our Approach
The snowboarding community faced significant obstacles with existing digital solutions. Poor connectivity in mountain areas made tracking unreliable, while inadequate safety alerts left riders vulnerable to changing conditions. Battery performance issues in cold environments meant riders couldn't depend on their apps for full-day sessions.
Active users in first season
Reduction in off-piste incidents
Active groups formed
Beyond the numbers, FrostTracker has fostered a vibrant community of riders who share experiences, mark trails, and support each other's progression. The app has become a catalyst for connection in the snowboarding community, while setting new standards for safety and performance tracking.
