A digital experience that brings three generations of Dutch furniture craftsmanship into the modern era, allowing customers to customize and visualize Hoekstra's renowned ergonomic seating designs.
The Challenge
Since 1978, the Hoekstra family has been crafting exceptional ergonomic furniture in their Rotterdam workshop. While their reputation for quality and innovation remained strong, their digital presence didn't reflect the sophistication of their design process or allow customers to fully engage with their customization options.
We created an immersive digital platform that captures the essence of Hoekstra's design philosophy while making their customization process accessible to a global audience. The solution needed to honor their craftsmanship heritage while embracing modern digital capabilities.
Our Approach
Hoekstra's customers often needed to visit their showroom multiple times to understand the full range of customization options. This limited their market reach and made it difficult for international clients to engage with their products. Traditional online furniture shopping couldn't capture the nuanced quality of their ergonomic designs.
Increase in international orders
Confidence in custom configurations
Increase in average order value
Beyond sales growth, the platform has strengthened Hoekstra's position as a leader in ergonomic furniture design. The digital studio has become a model for how traditional craftsmanship can embrace technology without compromising quality or service.
