A digital marketplace that revolutionizes how local food producers and restaurants connect, streamlining the farm-to-table journey through innovative technology.
The Challenge
Local food producers faced significant challenges in connecting directly with restaurants, resulting in lost opportunities and excessive waste. Traditional distribution networks were inefficient, costly, and often failed to preserve the personal relationships crucial to quality food sourcing.
Our vision was to create more than just another ordering platform – we aimed to build a digital ecosystem that understands and enhances the relationship between producers and chefs. The platform needed to maintain the personal nature of food sourcing while adding the efficiency of modern technology.
Our Approach
The existing food distribution system was broken. Producers struggled with unpredictable demand, while restaurants dealt with inconsistent supply and quality. Communication was fragmented across multiple channels, leading to mistakes, waste, and missed opportunities for both parties.
Active producers and 280 restaurants onboarded
Food saved from waste annually
Increase in producer profits
Beyond efficiency gains, Mercato Diretto has strengthened the community of food professionals. The platform has become a vital tool for discovering new producers, sharing knowledge, and maintaining the personal connections that are crucial to quality food sourcing.
